How To Recover Website From Google Penalty

If you are a blogger or running your own business, then you would know that getting a Google penalty on your website is one of the most significant setbacks that you can get. It can significantly drop your traffic, and today many websites get penalized for violating Google’s guidelines.

It is reported by Matt Cutts, that Google takes every month over 400,000 manual actions. Google penalizes many websites with the use of algorithmic updates like Penguin and Panda. It is a known fact that only 20,000 webmasters submit a request for reconsideration.

Why you got penalized?

Before finding the solution, you must find out the reason for which you got penalized. There might be several reasons for it, and if you see a sudden traffic drop, then you should check that if Google’ e every guideline is being followed.

Some of the reasons for which you might have gotten penalized have been mentioned below:

You might have used low-quality links or backlinks. Backlinks from the website that violate Google’s guidelines might be responsible for your penalization.
You might have hidden some text from the users using CSS.
You might have used links from adult or gambling websites.
You might have used duplicate content.

You also need to identify what type of Algorithmic penalty you have got. You can do this by noting the periods. You need to note down the time your website lost traffic, and the time the Google updated their search algorithm.

How to recover from penalization?

Now there are many ways you can recover from this penalization. It is reported that 95% of all the Google penalties are linked to the website’s backlinking profile. So you should first remove all the bad and cheap backlinks that you have been using on your website.

Now you might need to see if your website has suffered from a Google Penguin update. As if it has suffered from a Google Penguin update you might need to have a look at your anchor text distribution. This update usually penalizes those websites that over-optimized their money keywords.

Another significant issue is regarding the promotion of your business and website. Google is seriously against, sponsored content that quickly passes the PageRank. If you desire of promoting your business services on a blog, then you should use a nofollow attribute so that your rankings can be safe.

If you have a website that is entirely based on content, then you might have enabled comments for your content. You know that not every comment is a genuine comment, so you need to get rid of those spam comments. Everyone hates the spammers, and Google knows this. If your website has many spam comments, then your website might get penalized.

Another critical factor is “niche”. Google gives much importance to relevancy. So if you have links from other websites that are unrelated to your niche, then this is a lousy indication about your website to Google. This will quickly get your website penalized.

Well, these were some of the primary reasons as well as remedies for the penalization. These solutions can help you get your website’s ranking back.

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Best Improvised SEO Tips to Implement in 2021

With more than 3.5 Billion Google searches a day, you will need to play by the rules of Google to rank high enough for potential visitors to come across your content. Improving your search engine optimization (SEO) efforts is one of the best ways to ensure that you are making full use of your content.

Organizations need a way to assess and view their SEO activities in today’s data-driven environment to stay ahead. To accomplish this, 73% of marketers use SEO tools to refine their content and improve Google’s content ratings. You can increase the probability of obtaining organic website traffic by introducing small changes to the content of your website.

This article will focus on strategies for better SEO that can help you rank higher on Google in 2021. In the new year, it will break down Best SEO Companies for small business and clarify some strategies to enhance SEO.

Monitor with a Program that works with Search Engines

Understanding Google Analytics is the best step that you can take in enhancing your SEO in 2021. Google Analytics is a helpful tool to understand your website, so you can make good decisions based on results. Not only can statistics help you understand how you rank, but also your audience, so that content can be better created for them.

Google Analytics can be a fantastic tool over time to target the customers better. Some of the indicators you can learn from visitors to your site include:

What browsers they use

Google Analytics will give you powerful insights on which browsers your customers use. By concentrating on web design on the most-used browsers, will allow you to enhance their experience.

The devices used to visit your site

Similar to knowing the browsers your customers use, knowing what devices they use can be helpful. There are more web users on those pages than desktop users or vice versa. Understanding the metrics of your website will allow you to develop content customized to the screen size that is most widely used, improving the user experience.

Understand your competition

Google Analytics also provides insights into traffic from rivals. When determining how to boost your content and outrank rivals, this knowledge can be useful.

Refresh Website with new material

There is one thing in common with content marketers who create high-ranking content. They provide readers with engaging content topics. Successful marketing managers track patterns and discussions to brainstorm content ideas. This ensures that at some stage you’re going to have to revisit low-performing content.

Consider what kind of content would resonate with your audience when designing your content marketing strategy. From there, you can analyze what headlines will do well for that subject and whether you can establish some prequel topics.

Many content marketers consider mind maps to be useful. Using a mind map for visual individuals will help you present all of your future topic ideas. It will enable you to create larger topics that can be built into similar, smaller items. Visualizing your content plan can help you grasp it completely sometimes.

Ensure you create your Content around Keywords

Researching keywords not only works for your content and helps to develop your piece’s framework but it also allows you to understand what your audience wants to read. You can help build a content strategy to boost SEO by understanding what keywords are best for your target audience and content type.

Google-friendly writing depends on a balance between keywords and everyday language being proven. This implies that it should be written in such a way that your content flows naturally. In your content, keywords should naturally come up so that you don’t have to stuff your content at the last minute.

There is an option for the Keyword Magic Tool where you can look up related keywords for your primary keyword. To help you identify whether it is something you will want to add to your content. You will see how closely related a keyword is and its search volume. You can talk with your SEO Agency and can make small changes to boost your SEO ranking gradually.

Expand your Portfolio Backlink

Even if you follow all of the tips related to on-page technical SEO, Google’s front page will still not be proven. A large portion of SEO deals with backlinks and whether high-authority sites generate backlinks.

Diversity in backlinks can come from two sources, specifically:

The type of backlink

In general, a dofollow or nofollow would be your backlink, with a dofollow bearing more weight.

A site where the backlink originates

For example, if you are promoting your content and targeting publishers to run a story, the source of your backlink will be the site that links back to your content.

A diverse portfolio of backlinks signals to Google that your website is an authoritative source. Also that you naturally create links versus relying on automated tools or other spam tactics.

Use Appropriate Header tags

You want to be aware of how you organize the content on the page while creating content. With the most relevant details at the top of the page, each page should have content arranged logically. Studies have noticed that 80% of readers spend much of their time at the top of the page looking at the content.

Google does not, however, inherently index meaning exclusively to what is at the top of the list. To see if it’s comprehensive, they look at the article as a whole. So with that in mind, you may need to put some effort into how the page is laid out.

Consider adding jump links to the top of your page to get the most out of the keywords you’re targeting. Not only does this create a more enjoyable user experience, but it also encourages you to use your header tags to go after Google Gathering Information from a sample in more innovative ways.

Conclusion

Search engines work overtime to list the billions of websites on the internet because of the content being made and released quickly. Get in touch with an agency and discuss how you can improve your rankings.

Besides, you can improve SEO on your site and start ranking higher on Google by using tools to look at critical factors that affect it, such as loading speed, content problems, meta tags, linking, and crawlability.

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Social Bookmarking Tips For The Best SEO Results

One of the earliest off page SEO methods.

Social Bookmarking is one of the earliest off page SEO methods in our text books. Well simply like any other technique, there are approaches to use Social bookmarking niche sites as well, and there are techniques to use it proficiently. If you only use it, you’ll get benefits, while applying it effectively will get you remarkable results. Let’s begin from the fundamentals.

What is Social Bookmarking?

Social Bookmarking is the exact as regular webpage bookmarking, think about it as the cloud variation of bookmarking. Once you bookmark web pages on your web browser, it is typical bookmarking, however, when you do the equal over a Web-based page, it is social bookmarking. It actually wasn’t created as a Back Linking or SEO Strategy. Rather it was merely a greater method for people to keep the links they prefer so that they may access it later on. It’s really like the Yellow pages of links, yet with time people started to understand that back links are one of the generally essential SEO elements, and bookmarking sites should get you back links. So from listing web links, it started to be a SEO approach. People began listing sites not since they desired to store it, but just because they desired to have a hyperlink from that website to their websites to increase their ratings.

Gains of Social Bookmarking.

Now you understand what Social Bookmarking is, nonetheless why is it significant? It’s prevalent understanding they’ll get you back links, nevertheless what kind of back links, why are they unique?

Direct Traffic.

Persons visit social bookmarking sites for a number of motives, one of them certainly is bookmarking their personal websites, the additional is to checkout other web pages. So that’s a lot of direct website traffic you’re looking at.

Do-follow web links.

The best social bookmarking sites from the beginning of days have provided dofollow back links, it’s one of the various causes why they’re so well-known.

Easy links.

Even if the links are nofollow on several social bookmarking sites, what is important is that you obtain those web links quickly, there’s no mailing, guest publishing or trouble. You simply have to sign up, which will might be non-obligatory in some instances, and list your hyper-links. Search Engine robots crawl social bookmarking sites regularly as well, indicating your links might get listed the moment a bot crawls it.

Employing Social Bookmarking for SEO Successfully.

Therefore social bookmarking is useful, let’s make it rewarding. Since linking carried out wrong can harm your projects fairly bad.

Shift Anchor Text.

The one error almost everybody makes while producing any kind of web links is using the exact anchor text repeatedly again. Very well it may well have worked well half a decade back, these days? Not really much. Anchor text variation is one of the fundamental and just about all crucial actions you can take whilst building links for your site. Here’s a live case in point showing what I indicate:

Main Keyword: Best Android App.

First Anchor text: Best Android App.

Second Anchor text: Brandable Web links, Website name.

Third Anchor Text: Amazing Android apps.

Fourth Anchor Text: Read more.

And so forth.

Proceed Slow.

The moment you 1st land on a Social Bookmarking web page, you experience like striked the goldmine. A system where you can certainly lay off as many links back to you as you prefer and there’s no one to prevent you. Good there is, and the devil will go by the company name of Google. It won’t quit you from establishing links, it only has its very own ways of displaying discontentment. So my recommendation is, go slow. Do not produce more than 2 links/day for one web page from one Social Bookmarking site on a limit.

Do Follow Links.

This one goes with no saying, if you’re attempting to complete some link juice, you’ll require a dofollow over a nofollow virtually any day of the year. That’s specifically what you’ve got to do whilst bookmarking your internet site. Try to use websites online which provide dofollow links, yet also ensure that you aren’t solely pursuing dofollows and ignoring the nofollows, since well this matters as link variety as good.

Exact Description and Profile Data.

Various times, when generating a profile or composing a description, you are likely to copy paste the equal data over and over again. And then you’re just like, Google won’t go through the entire article, merely the anchor texts. Well that’s so erroneous, Google does pay interest to the encircling keywords of virtually any anchor text as perfectly. So using the exact data over and over obviously transmits a duplicate flag which in turn isn’t precisely healthy for your web links. So try to use as many new data as possible with every link. Even though fresh data doesn’t suggest evolving your registered identity, if you’re producing links as Mr. X, you can maintain using the corresponding name over and over again, it in fact works toward establishing authority.

Be Legit.

When ever you open an account on a Social bookmarking webpage, most of the times you simply sign up, put your web links and by no means go back again. Perfectly, the basic idea ought to be to build a Real profile generally there, make it look much like you aren’t there for the web links but for actually using the framework. Try to socialize with additional bookmarks, pages, and persons on the website, if they’ve such a community, do not place links every single day and so on.

Be Specific.

Just about all Social bookmarking sites enable you to decide upon category for your bookmarks once you’re setting up them. The greatest thing you can do is, go for a category as particular and narrow to your internet site as feasible. It’s not accurately a SEO element, but it nonetheless counts. And anyways, all those other groups which may possibly seem like having millions of site visitors will be over crowded in any case.

Don’t be a Script Kiddie.

On Fiverr, you can easily, very easily discover that some folks can build 10000 social bookmarks for you for $5 gigs. Very well, don’t go for them. Nor should you go for all those conveniently available, inexpensive automated link building methods. In fact, you shouldn’t go for any kind of tool doesn’t matter how high quality it is for link building. Not really for social bookmarking, not for web 2.0s essentially not for any sort of type of link building. Do it by hand and your site would say thanks to you permanently.

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Tips To Improve Your Website’s SEO Ranking

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content to attract higher rankings from search engines. In this age of digital media, SEO rankings play an important role in driving business for a brand.

With the rise of digital media, consumers have become more aware of the market. Almost every purchase cycle starts with a product query on the search engine. Brand names which appear among the top search results have a higher chance of capturing the customer’s attention. Studies have said that the average digital user does not check further than the first 5 search result links. This is why all brands make efforts to improve their SEO ranking so that they can appear among the first 5 links. For example, if a person is thinking to buy a microwave. The home appliance brands which appear among the top search results, the consumer is more likely to buy the microwave from one of these top brands.

Majority of business organizations are hiring a search engine optimization company in India to avail the full benefits of higher SEO rankings. Some of the helpful tips to increase a website’s SEO rankings are:

Produce relevant content

The content of a website plays a vital role in its SEO ranking. Factors like website traffic, dwell time, and bounce rate is an important SEO factor. To be ranked higher, a website must always create fresh, unique and relevant content. When the target audience finds a website content useful for their purpose, they are more likely to visit the site regularly. This can help to increase website traffic and build brand authority. By posting relevant content, websites can also make sure that readers spend more amount of time browsing through their content. By engaging the audience for a longer duration, the website’s dwell time will increase and bounce rate will go down. These factors help to improve the SEO ranking.

Page loading speed

If your website has a slow loading speed, it can affect your SEO rank in two ways:

1. Popular search engines like Google and Bing take note of a site’s page loading speed. If the loading speed is too slow, search engines will give your website a lower ranking.

2. Studies have stated that if a site takes more than 5 seconds to load, 40% of visitors will abandon the page. This will increase your website’s bounce rate, which will have a negative impact on the SEO.

Therefore, brands should ensure that their website pages load smoothly and quickly. High loading speed will fetch you a higher SEO rank.

Mobile optimization

The growing popularity of mobile phones means that an increasing number of internet searches are being carried out by mobile users. Thanks to smartphone and high-speed internet, consumers are free to access the search engine anytime they want. Recognizing this, search engines have started ranking websites based on their mobile compatibility. If a site is not optimized for mobile viewing, its ranking can be bumped down. To achieve higher SEO, brands should optimize their websites for mobile use.

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How To Create Your Own Mobile Marketing Plan

Learning about mobile marketing can be very overwhelming, but just like anything else, it can also be very easily researched, learned, and applied. Now that you have found this list of tips, hopefully, you can come out a little more informed, so that you can refine your plan and become a great marketer.

Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.

Only add telephone numbers from customers choosing to receive messages to build your database carefully. If you add telephone numbers of customers who have not elected to receive marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.

Understand that mobile marketing is necessary for your business. You need to have a direct method of communication with your customers, and this is an immediate way to do it. This is also a great way to truly understand what your customers are interested in, and how to cater to that.

Shop around for different companies. Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer.

Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it’s actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.

There’s no reason in the world why older media cannot make its way into your new marketing campaign. You’ll just have to rethink how this material is being presented to your customers. You’ll definitely have to think about streamlining it and making it shorter and a lot more poignant.

Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.

Make sure that any mobile apps your company releases deliver a service your customers want. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Like any other subject, the world of mobile marketing is vast and has a wealth of information available on it. Sometimes, you just need a little hint as to where to begin, so that you can get started. Hopefully, you have received that from the above tips.

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Top 10 Email Organization Mistakes to Avoid

1. Stop Sending So Many Emails

Sometimes it’s much better to handle something in person or over the phone than using email. You should learn how to recognize such situations otherwise you may find yourself buried under replies to your emails. Generally, email is great for communicating well-formulated messages that require, at most, a simple confirmation. It’s much less suitable for extended group conversations where multiple participants share their thoughts with others.

2. Start Reading Your Emails Regularly

We know that the last thing you want to do before or after work is read work-related emails, but that’s how things have to be if you want to become an efficient email organizer. Depending on how many emails you receive every day, it may take just a couple of days or even hours for your inbox to start overflowing with new, unread emails. By reading your emails regularly, you ensure that the situation never gets too out of hand.

3. Start Checking Your Emails Throughout the Day

There’s no excuse for not owning a smartphone these days. Regardless of which email service you use, there’s a way how to make it work on all major mobile operating systems. Having your email on the phone allows you to easily read new emails throughout the day, which can drastically reduce the length of your scheduled email-reading sessions, the importance of which we’ve described in the previous chapter.

4. Start Using an Email Client

Web-based email services are great because you can conveniently access them from anywhere, even when far away from your own personal computer. But even the best web-based user interface can’t rival the features and convenience of dedicated email clients such as Outlook or Mailbird. Email clients are faster, can display emails from multiple email services in a single window, support keyboard shortcuts, come with powerful spellchecking capabilities, and are available for all operating systems and devices.

We’ve already mentioned Outlook and Mailbird, which are arguably the most popular email clients for Windows, but there’s also Airmail, an email client for iPhone and macOS by Italian company Bloop SRL, Postbox, a desktop email client and feed reader for Windows and macOS written and sold by Postbox, Inc., or Mozilla Thunderbird, a free and open-source cross-platform email client developed by the Mozilla Foundation, just to name a few available options.

5. Stop Subscribing to Newsletters

Websites and companies love email newsletters because they allow them to maintain engagement and sell products with minimal effort. While some newsletters are clearly valuable, most, sooner or later, end up being ignored. You may think that it’s no big deal to subscribe to a newsletter-after all, you can always unsubscribe later-but experience tells us that things tend to become unmanageable much quicker than it initially seems. We recommend you stop subscribing to all newsletters as a rule of thumb and use other communication channels instead to receive information from websites and companies, such as social media networks or RSS.

6. Start Using Multiple Mailboxes

Why have just one mailbox for everything when you can have several and use a different one for each of the things you do. You can start, for example, with one mailbox for work-related emails and one mailbox for personal emails. Some people like to take things further and use a privacy-oriented email service such as ProtonMail for potentially sensitive personal communication and a free and convenient email service such as Gmail for web services and online shopping. Another advantage of this approach comes in the form of better security. Having some degree of separation between various activities minimizes the impact of an email breach and gives malicious hackers less information to work with.

We know for a fact that spam accounts for 45 percent of all emails sent. We also know that about 14.5 billion spam emails are sent every single day, many being some form of advertising. To say that spam emails lead to a productivity loss would be an understatement.

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Content Marketing Traffic Sources Guide Reference

It is possible to mix and match several different types to drive visitors to your site’s landing pages. Additionally, it doesn’t have the sum of traffic which you would find on Google and Bing. The ideal way to increase traffic to your site from organic traffic is to boost the range of pages on your site that can rank for your important keyword provisions. You don’t have to wonder about how to improve website traffic. Before you commence growing your site traffic, you will need to understand your present traffic stats. If you would like to truly increase website traffic, first you need to be certain your site content is optimized.

With UTM parameters it’s possible to track your traffic down to the particular email you send. In reality, traffic is just one of the simplest things to obtain in the online world. Dominating with Quora is among the best methods to develop into an authority in your industry and raise your site traffic.

Make a weekly report, for instance, to prove the efficacy of each social site you’re using to drive visitors to your website. In contrast to popular belief, there are in fact many explanations for why a session may be missing campaign and traffic source data. The traffic can be purchased for as low as $1 per 1000 so is for people searching for a whole lot of traffic for an affordable price. All traffic derived by PostBeyond can be readily separated out by developing a segment. Highly targeted traffic may be used for many purposes. Organic traffic is what the majority of marketers strive to rise.

If you’ve been in operation for some time, review your content advertising efforts and the results from it in the past year. Pick the interest based on your item of content and the industry your company is in. If you operate a web business, traffic is your lifeblood for the reason that it enables your company model to work and pay your bills. If you’re likely to put money into content marketing, it’s (hopefully) because you wish to get something tangible for your company. Content marketing is significantly more than a buzz phrase. As a result, should you plan on advertising your content on the website, make sure that you devote some time exploring Reddit first from the standpoint of a user. Whether you would like to concentrate on email marketing or you’re searching for other individuals to share your content, relationships power the range of your content.

There has to be an obvious approach to demonstrate whether your content is performing in the manner in which you require it to. By writing an excellent content, you encourage other people to link to it. Knowing where folks locate your content or your site can help you decide where to focus your efforts and investments, together with track advertising campaigns. Remember content doesn’t need to be text, if you’re into videos, video marketing is an excellent means to acquire traffic. Well, there are lots of reasons that content can fail, which range from the standard of the writing, the comprehension of the persona, to the distribution strategy. Without a thorough understanding of the value your content is providing, it’s tough to gauge whether it’s effective. Content created for the use of conversion is typically supposed to nudge a reader in the direction of some kind of action, for example, enrolling in a newsletter, taking a completely free e-course, or purchasing an item.

Think of how folks are consuming content. Content is vital to building relationships with potential clients. Along with highlighting your content, you also have to guarantee that it stays up-to-date. The content will differ based on the phase of the customer journey. eBook content should stick to some type of narrative structure, and include a great deal of good, visual design. Get to understand those who are creating innovative content whatsoever levels small, medium, and huge sites. Creating evergreen content ought to be a continuous goal for your company, therefore it’s probable you’ll use the majority of the formats at a while.

How specific varieties of content perform on various channels. Additionally, the content appears organic, or so the ad blindness which affects other kinds of advertising is significantly reduced by using Outbrain. Sharing your content out the most suitable way is important but an additional bonus is if you’re able to get your audience to share it straight from your site. You should also get your content facing new audiences. Make certain it’s simple to share your site content on social networking and that all links from your social networking posts work perfectly.

To produce sales metrics you will need to integrate your advertising platform and CRM system as you wish to track user behavior throughout the sales cycle. Shows which sources bring visitors to your site. Traffic sources enable you to comprehend where success on your website is coming from. Any readers who visit your website will just bounce out immediately and that is going to result in an ugly traffic report. You’re extending the life span of your initial content idea emphasizing expertise on such idea.

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Choosing The Right Name For Your App

Just developing an application for your mobile app idea is not enough for making a fortune. You need to give it an appealing name which can be easily remembered by the potential audience in order to increase the number of downloads.

You might think “What’s in the name?” EVERYTHING.

Do you think Stefani Germanotta sounds as rocking as Lady Gaga and Eldrick Woods sound as sporty as Tiger Woods? No. Never. It is only because of these aliases that these celebrities have become household names. And the world of mobile applications is no different.

An attractive name for an application can help you to create that first impression in the overcrowded App store where there are millions of free apps. It can help you to stand out from several other similar apps in the same niche. If you have already materialized your mobile app idea then its now time to give it a great name so that all your efforts in developing the app don’t go unrewarded. Here, in this article, we will discuss some tips to name your application so that it does not unnoticed among hundreds of similar apps.

1. Hint at the functionality

The name of your application should be something related to what it does. Don’t go for something totally obscure, otherwise, you will have to rely a lot on your app icon to convey your app functionality.

Before starting to consider the names for your application, you need to do some homework. Identify the end goal of your product, its target audience and the emotional response of your users regarding your product. Once you are done recognizing these factors, start with the conventional method of naming an app – pair the functionality of your app with a word that enhances its originality. Clarity and recognizable are the two most important factors while naming an app.

2. Be original

Obviously, the first thing you will think of while naming an app would be to connect the name with other popular apps. Like something with prefix Facebook or Insta. But see that in gaining recognization, your app will lose its legitimacy. Why would anyone be interested in downloading the 50th app in the Play Store named Facebook-something or Insta-something when they are getting the original one? Don’t get lured to name your app by associating it with the conventional apps. Don’t be a copycat, be original.

3. Learn from others

Although your name should be unique, you can always take an inspiration from your competitors especially when you are trying to enter an overly crowded app category. Take a look at what apps similar to your app have been named and take a note of what works and what does not. However, as we said earlier, don’t be a copycat. Don’t duplicate your competitor’s app name and just add an extra character to it. It won’t earn any brownie points to your app but will deteriorate your image.

4. Use real words

While considering the names for your app, think of how people will tell their friends about the app so that they can download it too? While you are allowed to make up new words, don’t go for something that is hard to say and remember. Think of a name that people can talk about in the real world and will not need a paper and a good memory to spell it correctly. Even though your app can become a success with an odd name too, but again, why take the risk?

5. Optimize your name for app store searches and social media

This is one of the most important factors to keep in mind while naming an app. Choose a name which includes the keyword you want your app to rank for in the app store. But don’t stuff keywords. Use them sparingly and in a natural way in the title and description. This will help in increasing the ranking of your app in the app store. Also, make sure that the name of your app is available as the domain name and as social media accounts. This is very necessary for marketing your app.

You can use tools like Google Keyword Planner for keyword research.

6. Find the right length

Keep the name of your app short and concise. Don’t go for long names as it will be hard to remember. On the other hand, searching for too short names will let you in the struggle of finding a name that is not taken by anyone else. Adding the availability of social media handles and domain names to this criteria will further narrow down the list. So, choose a name that is short and concise, easy to remember and the one that conveys the functionality of your app.

Conclusion:

There are a lot many things that go into the naming of an app. These are just a few factors. However, consider these points and list down some of the best names. When it is the final show time go with your gut feeling and name the app. After all, it’s your app.

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Eye Care for Your Protection

Why is eye care important? The words of Jesus in Matthew 13:16 states, “Blessed are your eyes, because they see.”. Blessed! It is good fortune to possess eyes that are healthy and free from any eye condition like age-related macular degeneration (AMD)

AMD is a popular eye disease that affects the central part of the retina resulting in the distortion or loss of vision. Smokers, people with high blood pressure and those in their golden years are at risk in developing this condition. So it’s best to start your eye care now by having a healthy balanced diet.

In Genesis 1:29, God said, “Look! I have given you every seed-bearing plant throughout the earth and all the fruit trees for your food.” and verse 31 reads, “God looked at what he had done. All of it was very good!”

The Scripture, whether you believe it or not, informs that fresh fruits and vegetables are good for one’s health. Vitamins A, C and E found in fresh fruits and green leafy vegetables are essentials for eye nutrition. Vitamin A is good for the cornea, Vitamin C helps the capillaries in the retina to be healthy and Vitamin E helps protect eye cells from damages caused by free radicals.

Copper and zinc are essentials for eye nutrition too. Copper-rich foods like whole wheat cereals and oysters are necessary for the development of proper eye structure. While consumption of seafood, eggs and tofu give off zinc which helps in absorbing nutrients, and eliminating the wastes.

Omega-3 fatty acids from salmon and tuna are also good for the eyes. It helps in reducing the risk of developing macular degeneration and blocks other eye diseases like the dry eye syndrome.

Eye nutrition is also about what not to eat. Some foods you should not eat for eye care purposes are processed meat and ready-to-eat foods because of their high-sodium content which contributes to hypertension that may lead to macular degeneration. Fried foods, especially those fried in trans fat, raise the level of bad cholesterol in the body which may cause different eye diseases.

Note that you need to hydrate yourself, but beverages like sugary drinks, alcohol and caffeine are not eye nutrition essentials. Avoid any of these if you can, or at least drink in moderation. Remember that the best way to hydrate yourself is by drinking water.

Aside from a healthy diet, there is regular exercise, adequate rest, a healthy body weight, quitting smoking, using appropriate eye wear and having your eyes checked by a doctor. All these are part of proper eye care.

When you eat healthy, exercise regularly, and are properly rested, you are most likely to achieve a healthy body weight. This results in a controlled blood pressure, controlled cholesterol level, and low risk of getting diabetes which translates to low risk of acquiring vision problems.

Eye care also involves making sure your hands are clean when handling your contact lenses. Wear eyeglasses when exposed to the sun and use appropriate protective eyewear to prevent getting eye injuries.

It’s important to have your eyes checked by an eye specialist at least once a year. In the event you find out you have any eye condition, learn about the risk factors and possible treatment. Some eye diseases can not be cured once you have it, no matter how strict you follow a diet for eye nutrition, the condition may be irreversible.

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What Is SEO, and What Are Its Benefits?

Search engine optimization or SEO is a process created to raise organic visibility for specific search queries and thus improve the rating of your site. SEO works to improve traffic to your website, both qualitatively and quantitatively, by creating certain onsite changes. It includes: Focussing on speed, the content of web pages, interactivity, mobile-friendliness, and other core web vitals.

A successful search optimization serves customer needs and adheres to search engines’ practices and specific guidelines like that of Google and Bing. The heart of a successful SEO is anticipating and understanding the customer intent and providing the appropriate content they wish to see, along with offering the best solutions and answers. It is the best customer reach method to know more about customers’ needs and habits and simultaneously make a sales channel for your business.

Benefits of SEO

Organic search brings in more customers

Approximately 53.3% of customers come from organic search, and sixty percent claim that their maximum quality leads come from SEO-engaged web traffic. The reason for so more customers is that you are fulfilling their needs when they are looking for answers by being one of the top results. It is important to rank and climb on the topmost position on the Google page so that more customers can click on your website and see your content. You can prove reliable by attracting more customers and increasing your brand visibility by ranking for specific research and getting your website on the front page.

Creating a reliable web experience for the customer

To achieve success in your online business, you need technical elements of SEO like backlinks, authority building elements, and page speed which play an important role in keeping your site in tip-top shape. When you adhere to search engines’ rules, you can hit the front page and achieve the topmost spot in search results. In other words, you get more exposure and get good rankings. Based on your website’s functionality, customers will build their trust. Few such ways are-.

Security measures
Having fast pages
Automated customer service portals

SEO offers 24*7 promotion

SEO doesn’t stop working after fixed working hours. SEO helps to promote 24*7 promotion as the ranks are achieved through search engine optimization as well as the content doesn’t disappear after a budget runs out, which is the case with paid advertising. Thus SEO has unique features, unlike billboards (on the way out of town), enabling companies to reach customers while they are searching for it.

Benefits for the small business firms as SEO develops trust.

SEO basics are simpler than traditional print ads and sponsored posts in terms of time and effort, which can eventually provide beneficial in the long-term business. Search engine authority helps to develop trust along with good quality products and services that build customer credibility.

SEO targets marketing funnel and improve brand awareness

SEO drives content marketing that targets all stages included in the marketing funnel as it includes plenty of different content that helps you build brand awareness and loyalty. A significant impact on business can be seen within the first year of quality SEO. However, it is a long-term marketing strategy that gives increased results with time. On-page optimization and content creation are a few SEO strategies that offer a remarkable return.

Targeting entire audience

SEO is not made for targeting a single person as it contributes effectively to the companies to target the entire audience through intent-driven keyword research.

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